Have you noticed people taking videos with their smartphone, and you are not thinking more of it? There is a very interesting recent development where smartphone users are testing their skills in broadcasting. Anyone that uses Twitter already knows that Twitter recently launched the live broadcasting app Periscope for iPhone and for Android. Facebook has joined the game and launched their own live streaming service, using the Facebook platform. Who can broadcast live on Facebook? I am afraid this by invitation only, The person has to be certified by Facebook, a public figure, and need to down load the App. There is another recently launched App called Meerkat and much touted My Eye. My Eye ethos reads; Life isn’t a rehearsal – Share every single exciting, unplanned second as it unfolds. Capture every surprise, smile, late night early morning, anywhere in the world. Connect, discover, share – no scripts, just life as it happens. What does this mean for the restaurant and hotel industry? A lot, but we will get to that in a minute. First, let’s talk about live broadcasting of content. This is basically the ability for anyone, anytime, anywhere in the world to instantly broadcast through their smartphone what is happening in their life as it happens. These Apps allows anyone to stream live, unedited content to the Internet with just the smartphone. Live Streaming Content is Everywhere With live broadcasting utilizing the smart phone Periscope, Meerkat and My Eye has fast become the hottest trend, you can be sure that your guests will be live doing a live broadcast of their visits to your restaurant, or of their stay in your hotel. From the very moment they are greeted by your host staff to the time they are bid farewell with a smile on their face, everything will be broadcasted to anyone who tunes in to the broadcast around the world, as it happens. Consider the positives it will bring. It shows that you care about your guests’ experience and want them to be completely satisfied with every visit. This is something that will show up in the live broadcast, in their commentary, and it will show in every interaction they have with your staff....
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