Podcast: Play in new window | Download (Duration: 41:09 — 56.5MB) | EmbedSubscribe: RSS | More In this episode, Ted Rubin—a leading Social Media Marketing Strategist, who has been on digital media since 1997—shares his perspective on how hotels and small businesses can use social media to create real relationships with their customers. Ted starts by explaining what inspired him to write his latest book, Return on Relationship: How Social Media Has Changed Customer Service. He then goes on to discuss how hotel staff can use data from their guests in order to deliver better customer service experiences. In addition, Ted speaks about the future of social media in this day and age of AI and automation in customer service by bots. (For more tips on how businesses create lasting connections without meeting face-to-face, check out this episode .) To wrap things up, Ted shares his advice for hoteliers who are looking to become better at using social media. He explains that the key is not just posting content, but also making sure that it resonates with your audience. If you contact Ted Rubin, make sure you tag #thesocialhotelier so we know you have heard this...
Read MorePodcast: Play in new window | Download (Duration: 20:50 — 28.6MB) | EmbedSubscribe: RSS | More Designing for next-generation luxury customers. In this fascinating episode, we explore the changing landscape of luxury experiences with my guest Kristoff d’Oria di Cirie, Experiential Creative director and co-founder of Insogni Studio. Kristoff shares his insights on how the next generation of luxury customers value experiences over material possessions, and how brands can create meaningful and memorable experiences for their customers. Kristoff further explores the concept of sleep in hotel rooms and the lack of attention given to providing the best sleeping environment for guests. From lighting design to calming music and customizable pillow menus, he discusses how Asia has been ahead in this regard. He also emphasizes the importance of sleep for productivity and the need for further exploration in this...
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