Introducing b8b hospitality consultancy services

Posts made in January, 2024

“Bridging the Gap: How Susanna Sjöberg’s Expertise is Redefining Mental Wellness in the Hospitality Sector¨TSHS – 0067

Posted on 23.01.2024 | 0 comments

Podcast: Play in new window | Download (Duration: 34:10 — 46.9MB) | EmbedSubscribe: RSS | More Introduction: In the fast-paced world of hospitality, where customer service is at the forefront, the well-being of employees often takes a back seat. However, in the current era of uncertainty and global challenges, the mental health of hospitality workers is gaining much-needed attention. In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann delves into the crucial topic of employee well-being with expert advice from Susanna Sjöberg. As a registered mental health professional and the founder of Innerwork CH, Susanna brings a unique perspective that combines her background in business with a passion for workplace mental wellness. Understanding the Importance of Employee Well-Being: Sam-Erik sets the stage by emphasizing the significance of employee well-being in the hospitality industry. He highlights the visible impact that employees’ mental states can have on the overall atmosphere of a hotel or service-oriented business. Whether it’s the warm and welcoming vibe of a well-functioning team or the avoidance of eye contact indicating distress, employee well-being plays a pivotal role in shaping the customer experience. Introducing Susanna Sjöberg: The podcast introduces Susanna Sjöberg as a seasoned professional in the field of workplace mental wellness. Susanna, based in Geneva, Switzerland, founded Innerwork CH after gaining diverse experiences and insights while working for large organizations and the International Labor Organization. Her expertise spans workplace mental wellness, psychological safety, and health. As Sam-Erik expresses the importance of the episode, Susanna shares her journey, highlighting her passion for workplace well-being that began early in her career. Defining Mental Health and Dispelling Stigmas: Susanna clarifies that when discussing mental health, it’s essential to recognize the spectrum it operates on. Rather than focusing solely on mental illness, the conversation extends to mental well-being, analogous to physical health. She acknowledges the challenges of addressing mental health in the hospitality industry, where there is often a reluctance to discuss these issues due to stigma. The Global Challenge of Mental Health: Sam-Erik and Susanna delve into the staggering global impact of mental health issues. Citing statistics from the World Health Organization, Susanna reveals that over 50% of people are experiencing mental health challenges, costing the global economy...

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How to turn ordinary branding into extraordinary

Posted on 03.01.2024 | 0 comments

Podcast: Play in new window | Download (Duration: 43:01 — 59.1MB) | EmbedSubscribe: RSS | More Hello there! Today, we’re hitching a ride on a revolutionary journey with none other than the remarkable branding and design expert, Mike Munt. Join us as he takes us through an inspiring exploration of shaping ideas and brands. As you delve into this journey, you’ll realize that Mike views brands much like well-crafted books. Each brand, like a great story, is a delicate balance of beautiful visual design and an enticing written narrative. The path he plots is guided by passion and empathy, with a keen understanding of an audience’s needs and desires, and an indomitable spirit to captivate their imagination. Let’s pause for a moment and reflect on something fascinating Mike shared: the idea of a brand is akin to a personalized tour. This tour should be an immersive experience that mirrors your audience’s expectations, offering them memories to cherish, and effervescent moments that make them feel valued and seen. Switching gears, Mike also touched on an interesting topic: the evolving trend in the travel industry. Looking beyond the boundaries of merely picking a location or a hotel, he emphasized focusing on destination experiences. This modern approach to travel hits at the very heart of what travelers require today – a personalized, unique experience that truly resonates with them. His insights are an absolute treasure trove! By understanding and encapsulating the feelings and aspirations of the audience, we as brands can create narratives that resonate and experiences that truly inspire. In a nutshell, our journey today with Mike Munt has brought into focus the importance of intertwining compelling narratives with authentic experience design. So, let’s continue to dream, to innovate, and to capture hearts with our brands as we move towards creating more meaningful and personal connections. Stay inspired, stay curious, and remember – every brand has a story to tell. Happy branding! (Post-inspired by my enlightening conversation with Mike Munt’s about branding and the future of...

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