In 2023 Time Magazine might name “You” the Person of The Year. Ten years later, “You” are the Brand of The Year. Personal brand building online for executives, employees, and students will continue to dominate. It may have been considered clever two, three, or four years ago to say, “I am a technological dummy,” but it’s not clever anymore. It’s irresponsible. As brands push to further humanize and engage with consumers in new ways, they’ll look to their workforce to lead the charge. Executives will become micro brands within organizations. Poised to buoy social media content distributed by the brand. Does it really work? Building my personal brand has changed my life. When I wanted to get into social media, in a serious way I opened the Facebook Page The Social Hotelier – Home | Facebook . I started to go LIVE every Wednesday and talk about things the most to tourism-related folks. That also gained the attention of Mediterranean Tourism Forum which has an annual conference in Malta. In 2018 I moderated a panel discussion on the topic, ¨Technology Re-defining the Hospitality of the Future¨. These opportunities gave us visibility in front of 1000 delegates. More important the opportunity to network with like-minded people. Networking is a start of a relationship. The relation in turn may create a business opportunity. In 2014 a Finnish Business Daily published a blog I wrote about the potential of Chinese Tourism to the Gateway of Europe, Finland. This article was read by several hotel owners and it provided me with leads to several assignments. The B8B Hospitality brand was another way I could reach more people with my service offers. I am often asked what B8B stands for. This gives a chance to tell the brand’s unique story.… a bit of storytelling…anyway, this is how it goes 😜 . B8B is the philosophy of my business ¨Business Eterne Business¨. The purpose is to provide hospitality services in the various cycles of my client business that endures all time. I work side by side with clients in all phases of their venture and provide value, and provide solutions that Transform the Hospitality Assets of his business. In the brand logo the Greek symbol...
Read MoreMessaging Apps and the case for Facebook Messenger Marketing! Messaging Apps is the next wave of marketing that has taken the online marketing world by the storm. In Asia, for example Kakao Talk is dominant in Korea, and in China WeChat has been dominating and is dominating the domestic market for a reason. With these Apps you can chat with your friends, communicate with businesses, make calls, play games and even call your taxi. For the Marketers in US, Europe, Middle East and Central and South America Facebook Messenger, WhatsApp and Slack are the leaders. In Africa, Blackberry Messenger, Google Hangout, Viber and Jongla are popular. Even I live in Finland, I have not paid attention to Jongla a Finnish startup. Jongla has become a huge hit in Nigeria, South Africa and Kenya, as they released a data light app that saves money and data. With the strong push from Facebook with its over 2 bill. Users their Messenger App is where the attention is on for Messenger Marketing. The trend is that the messenger marketing is the next wave that will take the online marketing world by storm. The driver are the opportunity to create automation with the chat bot Apps like ManyChat. How do you deal with guest inquiries from Facebook? I visited hotels, resorts on Facebook Pages to check how they use the Messenger functionality on their page. The survey revealed that, most hotels have a Simple Send Message, Book a Room, Call Now, Send Email. These inquiries will end up to be dealt up by one of the staff right..? The common questions by visitors to your Facebook Page could be …what is the weather forecast? What special events do you have coming up for the holidays? Are Pets allowed? What sports activities are available? What Offers do you have?.. And many more questions. I talked with one resort owner in Lapland, and they are overwhelmed with emails and messages. The backlog takes couple of days to clear. If you have similar issues, and you know what the bulk of questions may be. I am sure you track the questions there is a solution that will help you. That is where Message Marketing...
Read More
