Messaging Apps and the case for Facebook Messenger Marketing!

Messaging Apps  is the next wave of marketing that has taken the online marketing world by the  storm. In Asia, for example Kakao Talk is dominant in Korea, and in  China  WeChat has been dominating and is dominating the domestic market for a reason.

With these Apps you can chat with your friends, communicate with businesses, make calls, play games and even call your taxi.

For the Marketers in US, Europe, Middle East and Central and South America Facebook Messenger, WhatsApp and Slack are the leaders. In Africa, Blackberry Messenger, Google Hangout, Viber and Jongla are popular. Even I live in Finland, I have not paid attention to  Jongla a Finnish startup. Jongla has become a huge hit in Nigeria, South Africa and Kenya, as they released a data light app that saves money and data.

With the strong push from Facebook with its over 2 bill. Users their Messenger App is where the attention is on for Messenger Marketing. The trend is that the messenger marketing is the next wave that will take the online marketing world by storm. The  driver are the opportunity to create automation with the  chat bot Apps like ManyChat.

How do you deal with guest inquiries from Facebook?

I visited hotels, resorts on Facebook Pages to check how they use the Messenger functionality on their page. The survey revealed that, most  hotels have a Simple Send Message, Book a Room, Call Now, Send Email. These inquiries will end up to be dealt up by one of the staff right..?

The common questions by visitors to your Facebook Page could be …what is the weather forecast? What special events do you have coming up for the holidays? Are Pets allowed? What sports activities are available? What Offers do you have?.. And many more questions.

 

 I talked with one resort owner  in Lapland, and they are overwhelmed with emails and  messages. The backlog takes couple of days to clear.

If you have similar issues, and you know what the bulk of questions may be. I am sure you track the questions there is a solution that will help you.

 

That is where Message Marketing tool is the route to provide faster and better customer service.

It provides an option to have a digital assistant that can provide information to the popular questions and optionally direct the visitors to a person.

 

So this leads me to the solution which has yet to be taken on board by most.. tourism related businesses, hotels, restaurants, bars, activity services, equipment rentals. That is the Facebook Messenger bot such as ManyChat and Facebook Messenger Marketing opportunity.

What is Facebook Messenger Marketing?

Facebook has recently opened up the floodgates for all marketers and business owners who have a Facebook Fan page or Business Page. A chatbot is a friendly way to integrate great customer service for Page visitors . It is intuitive and has great functionality. It’s allowing simple “one click subscribe” and the ability to automate the distribution of your value through automated follow ups. One can use the Chatbot  tool exactly the way you would an auto-responder.

So Say No to a Dormant Message Button and consider the use of the ¨Digital Assistant¨that works 24/7 never sleeps and responds in seconds to the customer inquiry. 

I am LIVE every Wednesday on Facebook and give Tips and Tricks about digital strategies for hotels and tourism related businesses. https://facebook.com/sameriks

Check out this link for the Live Show Calendar 

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